Investing by Advertising: Ford: in the driver's seat

What makes a company successful?...

... delivering products and services that are relevant and create impact among consumers.

I combine my expertise as a Marketing executive in a Fortune 500 company and my passion as an investor to find the Companies that I think have "cracked the code" with consumers. Advertising does work. When I see a new product that fits relevant consumer trends, and that is supported with a campaign that I find particularly shrewd and innovative, I know that Company is potentially a great investment.

One of the great investors of all times, Peter Lynch, recommends to "buy what you know". You watch TV, go to the supermarket and walk around everyday. Observe... look around: what you see can make you money in the stock market. Now, let's be clear: a Company is not good just because it advertises. What we have to look for is great products supported with -and enhanced by- great advertising. The principle is simple: if something is good enough to draw your interest, it will be of interest to millions of persons just like you.

It is my goal to share with the reader my findings in the world of marketing which I think will turn into great returns for investors. Profit from it!

Tuesday, February 1, 2011

Ford: in the driver's seat

Optimism about Ford (F) is no news: there is a positive sentiment in the Street about this company. For investors, though, the lingering question is whether this optimism is justified. Indeed, Ford was better able to weather the economic storm that brought its American peers to their knees, but does it mean that it has the right stuff to succeed in the long term against the entrenched Asian importers?

I analyze the strategies that will drive Ford's long-term success in an article published today in Seeking Alpha with the name of "Ford: a sound marketing strategy to deliver growth".